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Do it, with love. 100 Creative Essentials by Frank Bodin


by Verlag Hermann Schmidt

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He's been asked so often about the secret behind his creativity – and here he tells us! Frank Bodin is chairman and CEO of Havas Worldwide Switzerland and president of the Swiss Art Directors Club. He was advertiser of the year; he stopped counting his awards and prizes long ago.

He spent a whole year formulating his thesis on creativity, with one thought for each day – condensed into 140 characters. The response was huge. The net is transient. Print is premium. The 100 best creative essentials have now found their way into a little red leather book.

Always to hand. Always inspiring. And always new – time and time again. For our overfull, creative daily routine sometimes causes us to forget what's really important. Do it. With love!

Frank Bodin
Do it, with love. 100 Creative Essentials
100 creative essentials
Text english
216 pages
Size 11 x 15,6 cm
Soft-to-the-touch, sewn, imitation leather book with foil embossing and rounded corners
ISBN 978-3-87439-870-1

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